Step 7: Adding Pages to Your Website


Your static pages will show up in the nav bar at the top of every page. There are several pages that Google seems to like to see on a website, so I always write them:

  • About Page
  • Contact Page
  • Privacy Policy Page

Your About Page

For your About page, you want to get creative and really show yourself off. People will read that page more often than you expect, even though it has a fairly boring title. If you have a small business or if you sell artwork at galleries or through an Etsy store, be sure to tell people about it on that page.

Your Contact Page

For your Contact page you can just give your e-mail address, like I have, or use one of the contact form plugins available (do a search through the plugin Add New screen).

If you put in a live e-mail address, you will get some spam from spam robots. I get tons of spam, so I use the free Mailwasher program to check my emails before they’re downloaded to my computer — but my primary e-mail address has been shown online for almost 10 years. You can avoid some of it by using a form instead.

One thing you must never do is ignore the legitimate emails you get from readers of your site. Do a test to make sure the contact form you use actually works, or, if you just give them your e-mail address, make sure you can access the mail that comes in. Even though most of your contact with the public will come through the comments on your posts, if someone actually wants to buy something they’ll probably send you a private e-mail.

Privacy Policy

I usually have Google Adsense ads on my sites, and I need to keep Google happy. The wording on my privacy page was designed for that purpose. You can copy it if you want to, or just write your own. People who claim to know more about search engines than I do say that a privacy page makes the search engines take your website more seriously. So make one, even if it seems a bit silly.

So – How Do You Make a Page for Your Website?

As I’m sure you’ve already figured out, there’s a Pages tab on your Dashboard sidebar. You may have already played with this, if you added a Site Map using the Dagon Design Sitemap Generator plugin I talked about in the previous lesson.

Under the Pages tab there’s a link for Pages, which shows you a list of all the pages that you already have on your site, and an Add New link for, obviously, writing new pages. Since the WordPress installation comes with a dummy About page, you want to click the Pages link. On the next screen the About page is listed. Mouse over the title of the page and then click on the Edit link.

Pages Screen

Pages Screen

Now erase the bit that WordPress put in your About page, and write your own. I’ll talk about adding images in the next lesson on writing a static home page. For now, let’s just get a page up and running – you can come back and edit any page or post any time you like.

Writing a New About Page

Writing a New About Page

If you installed the All in One SEO plugin that I recommended, scroll down until you see the place under the text box that says All in One SEO Pack. Fill in a title, a description, and add keywords. Below is the way I filled in the boxes for the About page for UltimatePaperMache.com:

All in One SEO Pack Title and Description Fields

All in One SEO Pack Title and Description Fields

You want to include keywords in your title and description tags, so both real people and the search engines will know what your page is about.

If you’re an artist who specializes in paper mache sculptures of dogs, for instance, you’d find a way to put “paper mache sculptures of dogs” in your page title. If you have a local store selling collectible stamps, you’ll put “collectible stamp store in yourtown, yourstate.” This tells Google what your site is about, and it acts like a miniature ad on the Google search results page. As I’ve mentioned before, it’s no fun building a website if nobody comes.

Even though your About page might not seem like the most important part of your website, you still need to get in the habit of filling in this form. Do it on every page and every post you write.

When you’re done writing, and your title and description are filled in (add some keywords in the keyword field, too) then hit the big blue Publish button on the right. Then go check your website (click on the name of your website at the top of the screen) and admire your nice new page. The link to it should show up in the nav bar at the top of your website.

To create a new page, you do all the same things, except you get to the New Page screen by clicking the New Page link – obviously.

If you want to have a static page show up on the front page of your website all the time, instead of having the home page change every time you write a post, you will do it just like the About, Privacy and Contact pages. Then you’ll set that page as your home page under the Settings tab.

Of course, you’ll want your home page to look really nice, with both images and text. Since your home page is the most important page of your site, and because we really haven’t talked about adding images yet, let’s build one special static page in the next lesson. Even if you use the standard blog format, check that lesson for the instructions about adding images to your pages and posts.

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